Chapter 1
Prompt Foundations
Understand why specificity matters, learn the anatomy of a useful prompt and use the universal prompt formula as your starting point.



Chapter 2
Subject, Action and Environment
Build the core scene by defining who or what appears, what is happening and where the scene takes place.



Chapter 3
Control the Visual Direction
Shape depth, focus and atmosphere with lighting, composition, camera choices, color, mood and quality modifiers.





Chapter 4
Practical Prompt Types
Apply the same framework to popular creative and commercial tasks.





Chapter 5
Templates and Troubleshooting
Avoid vague instructions, use ready-to-adapt structures and assemble a complete prompt with the worksheet.



Chapter 6
Resources and Next Steps
Choose the right tools, refine your process and keep improving through deliberate experiments.



Put it into practice
Learn design with guided feedback
Explore practical graphic design and AI-assisted creative workflows at Ideal Institute.